Katrina Klier – Medium

Katrina Klier

Katrina Klier

Can You Prove That Marketing Works? The ART of Marketing (Part 1)

The role of a Chief Marketing Officer (CMO) is constantly in flux — from leading the charge on growth strategy to evolving your brand and…

Feb 25

Can You Prove That Marketing Works? The ART of Marketing (Part 1)

Feb 25

Katrina Klier

The Key to Harmonizing Brand Building and Performance Marketing

I want to let you in on a secret that many companies have already figured out: your brand is bigger than your product. Think of it this way…

Jan 19

Jan 19

Katrina Klier

Why Adaptability Will Define Success for Leaders in 2024

How do you prepare yourself mentally to handle whatever life throws at you when you wake up each morning? It’s a tough question, but one…

Dec 20, 2023

Why Adaptability Will Define Success for Leaders in 2024

Dec 20, 2023

Katrina Klier

Six Marketing Trends Every CMO Should Watch in 2024

CMOs are like chameleons, constantly adapting to fit what is happening around them. Over the past several years we have become quite adept…

Dec 6, 2023

Six Marketing Trends Every CMO Should Watch in 2024

Dec 6, 2023

Katrina Klier

Can Practicing Gratitude Make You a Better Leader?

At various times of the year, I reflect on the many aspects of my life for which I am grateful. Summertime, when fun is in the air and we…

Jul 24, 2023

Can Practicing Gratitude Make You a Better Leader?

Jul 24, 2023

Katrina Klier

The Secrets to Effective Multi-Generational Leadership

For the first time in modern history, there are five generations in the workforce. Millennials outnumber Boomers and Gen X-ers while Gen Z…

May 1, 2023

The Secrets to Effective Multi-Generational Leadership

May 1, 2023

Katrina Klier

It’s High Time Leaders Embrace the Power of Decency

When we think about the most effective leaders, strong IQ and EQ usually come to mind. After all, leaders are expected to be intelligent…

Mar 23, 2023

It’s High Time Leaders Embrace the Power of Decency

Mar 23, 2023

Katrina Klier

The Power of Personal Branding: How to Create Long-Lasting Impact

Recently I joined Drew Neisser on the CMO Huddles Tuesday Tips. to discuss the power of building your personal brand. I was thrilled to…

Mar 14, 2023

The Power of Personal Branding: How to Create Long-Lasting Impact

Mar 14, 2023

Katrina Klier

4 Tips for Building a Respectful and Open Culture

It’s no secret that we are facing a mental health crisis and the workplace is no exception. According to Mind Share Partners’ 2021 Mental…

Jun 2, 2022

4 Tips for Building a Respectful and Open Culture

Jun 2, 2022

Katrina Klier

2020: The Executive Superpowers Masterclass

2020 was a year of extreme contrasts that gave us the opportunity to recalibrate all aspects of business and life. Experience was…

Dec 31, 2020

2020: The Executive Superpowers Masterclass

Dec 31, 2020

Katrina Klier

Katrina Klier

Business transformation executive. Believer in smiles. Eternal pragmatic optimist. Perpetually curious. My thoughts here.

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